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FAUZIAH, MONICA NOUR (2024) Analisis Korean Wave, Cita Rasa, Dan Viral Marketing Terhadap Keputusan Pembelian Konsumen Pada Korean Instan Food Ttoekboki Dengan Label Halal Sebagai Variabel Moderating (Studi Kasus Pada Mahasiswa Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan Pekalongan). Undergraduate Thesis thesis, UIN K. H. Abdurrahman Wahid Pekalongan.

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