Pengaruh Total Asset Turnover, Price to Book Value, Net Profit Margin, dan Current Ratio terhadap Harga Saham pada Perusahaan Telekomunikasi yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2023

Apriani, Neriza (2025) Pengaruh Total Asset Turnover, Price to Book Value, Net Profit Margin, dan Current Ratio terhadap Harga Saham pada Perusahaan Telekomunikasi yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2023. Undergraduate Thesis thesis, UIN K.H. Abdurrahman Wahid Pekalongan.

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Abstract

ABSTRAK NERIZA APRIANI. Pengaruh Total Asset Turnover, Price to Book Value, Net Profit Margin, dan Current Ratio terhadap Harga Saham pada Perusahaan Telekomunikasi yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2023 Penelitian ini dilatarbelakangi oleh pesatnya perkembangan teknologi dan digitalisasi yang menyebabkan meningkatnya kebutuhan masyarakat terhadap akses internet. Kondisi ini mendorong pertumbuhan industri telekomunikasi secara signifikan, baik dari sisi permintaan konsumen maupun profitabilitas perusahaan. perusahaan telekomunikasi dinilai memiliki prospek yang cerah, sehingga menarik minat investor untuk menanamkan modalnya dalam bentuk saham. Penelitian ini bertujuan untuk menganalisis pengaruh total asset turnover (TATO), price to book value (PBV), net profit margin (NPM), dan current ratio (CR) terhadap harga saham. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan metode analisis regresi linier berganda dan memanfaatkan data sekunder. Data sekunder yang dikumpulkan berupa laporan keuangan dan annual report. Studi dilakukan pada perusahaan telekomunikasi yang terdaftar di Bursa Efek Indonesia tahun 2019-2023 dengan menggunakan 7 sampel perusahaan dengan total data sebanyak 35 yang diperoleh melalui metode purposive sampling. Metode analisis data yang digunakan antara lain uji statistik deskriptif, uji asumsi klasik, analisis regresi linear, dan uji hipotesis dengan menggunakan software SPSS. Berdasarkan hasil penelitian menunjukkan bahwa secara parsial variabel TATO dan PBV berpengaruh positif signifikan terhadap harga saham. Sedangkan variabel NPM dan CR tidak berpengaruh signifikan terhadap harga saham. Secara simultan, variabel TATO, PBV, NPM, dan CR berpengaruh signifikan terhadap harga saham. Hasil pengujian R square varaibel TATO, PBV, NPM, dan CR. Berpengaruh sebesar 71,4% terhadap harga saham dan sisanya 28,6% dipengaruhi oleh variabel lain yang tidak diteliti. Kata kunci: Harga Saham Total Asset Turnover, Price to Book Value, Net Profit Margin, Current Ratio ABSTRACT NERIZA APRIANI. The Effect of Total Asset Turnover, Price to Book Value, Net Profit Margin, and Current Ratio on Stock Prices in Telecommunication Companies Listed on the Indonesia Stock Exchange in 2019-2023. This research is motivated by the rapid development of technology and digitalization which has led to increased public demand for internet access. This condition encourages significant growth in the telecommunications industry, both in terms of consumer demand and company profitability. telecommunications companies are considered to have bright prospects, thus attracting investors to invest their capital in the form of shares. This study aims to analyze the effect of total asset turnover (TATO), price to book value (PBV), net profit margin (NPM), and current ratio (CR) on stock prices. This research uses a quantitative descriptive approach with multiple linear regression analysis methods and utilizes secondary data. Secondary data collected in the form of financial statements and annual reports. The study was conducted on telecommunication companies listed on the Indonesia Stock Exchange in 2019-2023 using 7 company samples with a total of 35 data obtained through purposive sampling method. The data analysis methods used include descriptive statistical tests, classical assumption tests, linear regression analysis, and hypothesis testing using SPSS software. Based on the results of the study, it shows that partially the TATO and PBV variables have a significant positive effect on stock prices. While the NPM and CR variables have no significant effect on stock prices. Simultaneously, the TATO, PBV, NPM, and CR variables have a significant effect on stock prices. The results of testing the R square variable TATO, PBV, NPM, and CR. Influenced by 71.4% on stock prices and the remaining 28.6% is influenced by other variables not examined. Keywords: Stock Price, Total Asset Turnover, Price to Book Value, Net Profit Margin, Current Ratio

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